MCD Rebrand
Client
Max Connect Digital
Role
Creative Director
Location
Draper, Utah
Type of Project
Rebrand, Design Strategy, Creative Direction
From the time I started in 2017, I watched the company grow into a business that was no longer reflected in our visual identity. I coordinated an effort with the team to develop a brand which reflected who we were and where we were going; not who we had been. This included a revised word mark and icon accompanied by a thorough brand identity system.
Application of New Brand:
Summary
Our objective was to revise and build a brand that truly had an identity for the company that would bring us to the next generation of the current brand. Our biggest obstacle was to make sure our solution was forward thinking. An aura that reflected who we are as a company, from top to bottom. Since the new brands development, we have achieved what we set out to accomplish - we have presented a clear understanding of the brand's current and desired position, identity, personality, and voice. The new brand can be seen in everything from print to digital work; all the way to the promotional items created for the employees.